Komori Press

Tips & Techniques

Seven Business Marketing Success Tips

Whether you are a consultant, sell goods and services through virtual or traditional retail distribution channels, or own a well-established community business, it is essential to have a roadmap, the marketing plan. From that, it's easy to identify your visual communications needs.

  1. Have a plan to address your marketing. Know who you are trying to reach (Target). Determine what you want them to do, think, feel or be (Message). Identify who else needs to know about you (Media). Finally, determine how you will track results (Measurement).
  2. Build simple conversations into ongoing (and hopefully), long-term relationships. Use emails, direct mail, blogs and other ways to stay connected. It's a fact, people buy from those they like and trust.
  3. Put the buyer at the center of your offering, not your product or your company. Taking it from your customer or client's viewpoint, your offer should answer the question, "What's in it for me?"
  4. Make the most of a first impression. Sometimes, it is the only shot you'll have. Be sure all visual communications are professionally executed and communicate your brand message - from print to pixel.
  5. Think of a website as a 24/7 salesperson. Create great online content and get people to link to it.
  6. Market to reach a person's heart. Know your audience. Find a niche. Be authentic.
  7. Create an environment of intention. Write down your mission and vision. Then be bold. Have passion. Resist complacency. Redefine the rules. Deliver value.
Four Tips for Green Printing
  1. Design with green in mind. It's culprits like plastic windows, certain adhesives and laminates that make an otherwise recyclable project more waste for the landfill.
  2. Choose to work only with certified "green printers". FSC is an international organization with rigorous and recognized standards that certify the chain of custody of a paper product from the raw material (forest) through to the end-user consumer paper product. The FSC label is a benchmark for using sustainable paper in commercial printing. Furthermore, FSC efforts are endorsed and supported by environmental groups such as the World Wide Fund for Nature, the Sierra Club, The Nature Conservancy, and Greenpeace.
  3. Expand public awareness. Using FSC-certified printers and papers allows clients to include the FSC logo on their printed material, thus reflecting their public commitment to sustainable practices. More and more a catalog, brochure or direct mail piece from Fortune 1000 companies are reflecting their awareness of the social benefits of printing green.
  4. Be open to eco-friendly options. It's hard to be an expert in everything. By consulting with your printer during the design process and again before taking a project to the press, the choices and benefits of environmentally-friendly paper and ink choices may prove to be just as economical to the bottom line.
Four Tips: Maximizing Design with MetalFX®
  1. Maximum luster and brilliance can be achieved when MetalFX® is imprinted on a coated stock.
  2. Instead of printing a solid undercoating of MFX® base, use varied levels to add dimension and movement to the piece. This technique makes words and images seemingly appear then disappear, or change color, when moved under light.
  3. Metallics cannot be scanned, photographed or photocopied as they reflect light, ideal for projects with a security feature requirement.
  4. MetalFX® can eliminate the requirement and costs of multiple spot metallic inks, offering millions of stunning color and shade variants.
15 Reasons To Get A Website Facelift...NOW!
Consider this: a well-designed and optimized website is a direct reflection of your business. Colors, textures, fonts, word phrasing, artistic techniques, and imagery can instantly brand your business as an innovator or a dinosaur. Here are 15 compelling reasons why a website facelift should be on your "to do" list today.
  1. Increased name recognition. These days, most people turn to the Internet to check businesses out first when there is interest in your products and services.
  2. Build brand equity. Use your name wisely and consistently in all materials be they advertising, marketing collateral, sales promotions, tradeshow graphics, logos, or website content.
  3. Demonstrate your market sector leadership. Add information your target customers would find useful. Consider what features would keep them coming back regularly.
  4. Increase opportunities to attract new sales prospects. Build a site that offers value added components like downloadable brochures, user-friendly tools, and 24/7 access to information.
  5. Stay competitive. To assist your sales force, use your website as a tool for sales presentations, to make technical documents easily accessible even a world away, and optimize site content for keyword phrases specific to your business.
  6. Promote your business 24/7. Unlike the brick-and-mortar store, the door to a web business is always open. Take advantage of the ability to capture a sale or inquiry anytime.
  7. Improve customer service and save time. By providing information visitors can easily access, in a format such as "Frequently Asked Questions", your employees have more time to focus on processing actual orders.
  8. Showcase, market and sell products online. Do you have excess inventory, a group of core products, or have fast changing inventories and availabilities? Your website can inform and serve as a storefront to handle transactions safely and securely.
  9. Communicate quickly and seamlessly. Should you need to get information out immediately, emails directing customers to specific website pages are easily and quickly accomplished.
  10. Capture target audience information. By regularly reviewing usage statistics, identify patterns as to where and when your web traffic is coming from. Then adjust marketing strategies accordingly.
  11. Work in tandem with sales and marketing objectives. Websites make it easy to quickly update sales catalogs, pricing and policies.
  12. Conduct market research. Test new services, products and even ideas easily by inviting participants to your website.
  13. Add new capabilities and cut costs at the same time. When was the last time you could embed a sound, film or video clip with your sales brochure? Consider the ease in adding subscription services or incentives using the power of the Internet.
  14. Optimize site content. Prospective customers find websites by entering words or phrases in search boxes to describe the product or service they are seeking. To rank higher in search results for your target audience, it is necessary to identify the most effective keywords and place them in the right places within website content and HTML code.
  15. Technology is not static. Website design, like nature, changes with the seasons and more frequently than we'd like to believe. What was great and new in design and artistic treatment five years ago can give customers the impression your business is outdated or difficult to use today.
Project Ideas for Printing on Synthetic Paper & Plastic
Synthetic Paper
  • Product & Packaging Labels
  • Maps
  • Menus
  • Book Covers
  • Banners
  • Point-of-purchase
  • Loyalty Cards
  • Security ID Cards
  • Luggage Tags
  • Outdoor Signage
  • Charts
  • Cards
Floor Graphics
  • Floor Displays
  • Floor Brand Identity
  • Floor Directional Signage
Static Cling & Low Tack
  • Window Promotions
  • Information on Pass-through Entry Doors
  • Metal Door Applications
  • See-Through Refrigeration Display Doors
Polyester
  • Overlays
  • Folding Cartons
  • Point-of-Purchase Displays
  • Trading Cards
Rigid PVC & Vinyl
  • Point-of-Purchase Displays: Danglers, Wobblers, Shelf Strips, Aisle Violators, Signs
  • ID Cards
  • Gift Cards
  • Membership/Amenity Information Cards
Styrene (a.k.a. High Impact Styrene or H.I.P.S.)
  • Tags
  • Hotel Keys
  • Promotional Items
  • Toys
  • Trading Cards
  • Translights
  • Backlit Lightbox Graphics
  • Shelf Talkers
  • Danglers
  • Banners
  • Signs
Foil Board
  • Collectible trading cards
  • Book Covers
  • Folding Cartons
  • Point-of-Purchase Displays